International SEO School Tutors

Andy Atkins-Krüger

Andy Atkins-Krüger is the Head of the International SEO School and the International Online Marketing Faculty Head.  He personally created and leads the International SEO and Mobile Marketing courses at the school.

Andy has worked in international marketing for over 20 years and has focused on international SEO since 1997.   His first ever website development was in 5 languages which resulted in him having to find an effective international SEO solution – the fledgling business he founded then became the WebCertain Group Ltd, a global search marketing agency which now has offices around the world.

Through the WebCertain Group, he has worked on hundreds of international SEO projects in all major languages and all corners of the globe – the key learnings from those experiences have now been distilled into a three day intensive international SEO course at the International SEO School.

He contributes regularly to the SearchEngineLand.com Multinational column and has written for SearchEngineWatch.com, the Microsoft Advertising blog and Top Rank Blog.  He’s also the Editor-in-Chief of Multilingual-Search.com.

Andy has spoken at conferences all over the world for many years and is often quoted by the press in connection with the developments and strategies of international search engines such as Google, Baidu and Yandex.  Originally a trained linguist, Andy moved into public relations and marketing at an early stage where he ran courses in media management for marketing executives.  Since early 2008 he has chaired the one day conference series, the International Search Summit, which examines international search marketing issues.

Andy is also in charge of the International SEO School’s course programme and oversees the quality of the curriculum of individual courses as well as the selection of expert tutors, who are selected for their ability to engage delegates in an entertaining and informative way.  All of the courses which are run by the school are prepared jointly with the lecturers to create a common format for school activities during the year.

Bas van den Beld

Bas van den Beld is a Web/search strategist, trainer and well-respected blogger. Bas is well informed about what's going on in the world of Internet and search marketing worldwide and especially Europe.

Bas holds regular open training classes and can also be booked for in-company training sessions, consulting, and speaking.

Bas is the owner of Stateofsearch.com. He consults with several type of companies (Fortune 500 companies like KLM, New Media companies and many more) on implementation of strategic Search and use of Social Media and provides training in Search Engine Marketing, Social Media in the organisation, and Social Marketing related topics.

Bas is also a regular speaker on different marketing and search events. He's also host of several podcasts, including a weekly show on a WebmasterRadio.FM. Bas also publishes on his personal blog, http://www.basvandenbeld.com/, as well as on Searchengineland and Searchenginewatch

Anders Hjorth

Anders Hjorth tutors the International PPC courses at the International SEO School in Barcelona.

Anders has worked in Online Marketing since 1997 and started worked working with PPC in the early days of Search Marketing. Based in France he was the first to obtain the Google Advertising Professional certification there, on the day the programme opened in 2004.

Anders was one of the co-founders of Relevant Traffic, a Europe-wide Search Marketing agency covering 7 countries and 15 languages and delivering international campaigns to organizations like Tele2, Nokia and NH Hotels.

He moved on to join the biggest Paid Search provider in Europe, GroupM Search where he oversaw Paid Search operations across 27 national territories, and with staff in excess of 350 professionals. His focus was on empowering the individual operations through best technology choices, efficient layers of service levels and sharing of best practices. He was also involved in organizing major international SEO and Paid Search pitches and roll-outs across the organization.

Today Anders is the owner of France-based BDBL MEDIA http://www.bdbl-media.fr/, a cutting-edge online marketing agency servicing clients across Search, Social, Display and Remarketing.

Anders has been speaking on at a variety of Search Marketing conferences since 2005 including SES London, Stockholm, Paris and San José, SMX Stockholm, Madrid, Paris and London and lately the International Search Summit. You can find his Speaker biography on Innovell.com. Further information is available on about.me/ahjorth