International SEO Training

Monday – Travel Day

Tuesday – Keywords, Planning & Localisation

09.00: Research And Planning

10.30: Coffee, Networking And Individual Discussions

10.45: Where To Next? Making The Right Roll-Out Choices

12.15: Experts/Networking Lunch

13.30: Understanding Keywords and Keyword Research

15.00:Coffee, Networking And Individual Discussions

15.30: SEO-Localisation And Content Strategies

17.00: Interactive Discussion Session – Independent Site Reviews

Wednesday – Geo-Targeting & Webmaster Tools

09.00: Geo-Targeting Management And Options

10.30: Coffee, Networking And Individual Discussions

10.45: Build Your Own Search Engine (Educational Business Game)

12.15: Experts/Networking Lunch

13.30: Webmaster Tools – Google, Yandex and Baidu

15.00: Coffee, Networking And Individual Discussions

15.15: Planning A Geo-Targeting Strategy – Interactive Global Case Study

16.45: Geo-Selection, Language Management And User Direction

18.15: Interactive Discussion Session – Independent Site Reviews

Thursday – International Link Building

09.00: All Roads Lead To Rome – The Importance Of Links and Reputation Globally

10.30: Coffee, Networking And Individual Discussions

10.45: Review Of Tools For International Link Analysis And Case Study

12.15: Experts/Networking Lunch

13.30: Legitimate Methods Of Increasing Attractive Inbound Links For Global Sites

15.00: Coffee, Networking And Individual Discussions

15.15: "Social" Methods Of Increasing The Profile Of Sites

16.45: Interactive Discussion Session