Accelerate your international online success!
Think about it, when is the last time you could spend a full day just talking about international topics, focusing on all those challenges relating to language and culture, geo-targeting and logistics, global search engines and social platforms that affect international search campaigns ever day?
Or learning the latest best practice tips and tactics that will improve the efficiency and performance of your international efforts, and ensure that all the time, effort and money you’re spending is being used effectively?
And talking to fellow professionals who understand your pain points and challenges, and can offer real-life solutions and suggestions based on their own experiences?
That day is here. And it’s called Global Search Maximizer!
Who is it for?
Anybody working on international campaigns! Whether you’re looking into targeting one international market or are already working in 20, we’ll be discussing the topics and sharing the tips that will make a real difference to your global presence – and results!
What will I learn?
You’ll hear from practitioners of international search marketing, those who work every day on international campaigns and have hands-on experience of the challenges and issues you face.
9.30 Global Search Engine Headlines
The latest developments, updates and news from the world of international digital marketing.
10.00 Maximizing International Opportunities
Are you getting the most out of your global marketing activities, and are you targeting the right audience, in the right way? We'll look at the global internet landscape; identifying the major opportunities for international businesses and looking at how to captialise on them.
10.45 International Keyword Research
There is a lot to consider in international keyword research - from search engines to user behavior to language differences and peculiarities. We'll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.
11.15 Scaling Content For Global Websites
We all know that creating and sharing good quality, engaging content is more important than ever however scaling content production and distribution across multiple markets can seem like a mammoth task. Here you'll gain some tips and tricks for making it more manageable and effective.
11.45 Managing Web Content Translation
If you're launching a website in new languages, chances are translation will be involved in the process. However, it's never as straightforward as simply replacing one language content with another, so we'll share some tips and advice for making the process as cost and time efficient as possible.
1.15 The Fundamentals of INternational SEO
International SEO is still a core element of any global online marketing strategy and getting the basics right is essential, if you want to see results. We'll dig into the fundamental factors to consider when you're targeting multiple markets and languages and offer best practice advice for implementation.
1.45 Considerations for Creating Successful International PPC Campaigns
PPC remains a popular channel for businesses, providing quick results and generating awareness among a wide audience. We'll take a look at what makes a successful international PPC campaign, highlighting the pitfalls when creating multilingual campaigns and sharing tips for getting it right.
2.30 International Social Media: What, Where and How?
Social media is no longer an optional part of a digital marketing strategy; its a fundamental but scaling social activities across numerous languages and platforms is no mean feat. We'll help to make sense of the complex social landscape and share tips for creating an effective international social presence.
3.00 Interactive Group Discussion
We'll end the day with an interactive discussion, designed to help share experiences, learn from others and ensure you leave with all of your questions answered.
Why should I attend?
- Be immersed in global search. Unique focus entirely on international topics and issues
- Stay ahead of the competition. Find ways to stand out from the crowd in international markets
- Get the answers YOU need. Geared towards group participation and Q&A – Leave with the answers to your important questions
- Keep your finger on the pulse. The latest, freshest insights into international digital best practice, techniques and tactics
- Meet like-minded marketers. Take the opportunity to meet others working in the same areas and facing the same challenges – valuable connections can be made.
Where is it?
Global Search Maximizer will take place in different locations around the world - check out the course calendar for full dates and venues.
- Improve the knowledge of your online marketing team - reducing costs and improving performance
- Bring new team members up to speed quickly
- Opportunities for consultancy on issues and challenges specific to your business
- In-depth, personal face to face training
- Focus exclusively on international challenges in SEO, PPC or Social Search
- Keep abreast with the latest trends and developments
- Tutors experienced and specialised in international search marketing – with lots of knowledge to share!