Yandex Expert Training
This course is designed to give you the knowledge and skills to craft, develop and implement effective PPC campaigns on Yandex, Russia's largest search engine, and provides in-depth training on how to manage every aspect of your campaigns on this leading search engine, in Europe's largest and fastest growing internet market. As Yandex is now also active in Turkey, the course will also look at the Turkish language and market to ensure you can capitalise on opportunities there.
We'll dig deep into the language, cultural and technical issues which impact Yandex PPC campaigns and provide insights into how to successfully manage them - and use them to your advantage. The training will include practical exercises and explanations of all the key features and functionalities of the Yandex Direct platform.
The courses is officially approved by Yandex and at the end of the course, all delegates have the opportunity to take the Yandex.Expert test - a globally recognised certificate demonstrating proficiency in Yandex Paid Search.
How this training dramatically improves performance?
You get a combination of general international PPC insights, tips and advice together with a focus on Yandex
- It has teaching from experts in international search marketing and Yandex.Direct
- It's an official Yandex approved training course
- It's been developed in cooperation with Yandex, it includes the most up-to-date information about Yandex products and features
- You'll improve PPC performance for your clients or your employer
- You have the opportunity to take the official Yandex.Expert test and receive an internationally recognised qualification
- You'll get a comprehensive workbook containing explanations and images to support the training
- You'll have many opportunities for networking and discussion with fellow marketers from around the world
- You'll get your hands dirty. Forget death by PowerPoint, this interactive training ensures delegates get involved and truly understand all the material
- It is held in stunning hotel conference facilities like the 1898 in Barcelona and the Aria in Vegas
Who will benefit from the extra knowledge?
Level: The course is suitable for all levels but a basic working knowledge of running paid search campaigns is advised. Content will be tailored to match attendee knowledge levels
Type of Business: Both In-House and Agency teams will benefit from the training
Job Role: PPC Specialists and anybody involved in the creation and development of global PPC campaigns will gain a lot from this course. It will also benefit Account Managers and Marketing Managers who manage, oversee and report on paid search activity
You'll learn how to get the most out of every element of international paid search activity from the initial planning stages right through to optimising and reporting on campaigns. You'll gain fresh insights, tips and ideas to revolutionise your current strategy and leave your competitors trailing in your wake!
Across the 3 days, the following will be covered:
- Yandex history, introduction and products
- Yandex markets overview in a global context
- Google Adwords vs. Yandex Direct
- 10 steps how to create campaign in Yandex
- Introduction to Yandex languages
- Conducting keyword research in Yandex
- Targeting Russian customers
- Yandex match types
- Ad rules in Yandex
- Helpful tools
- Yandex upload explanation
- Keyword bidding rules
- Bidding strategies
- Search Network vs. Content Network
- Reporting options in Yandex Direct
- Best practice tips
- Yandex Expert test
- Introduction to Yandex Metrica
- Other advertising options
How do we make it fun to learn?
- Our courses include entertaining exercises, quizzes and games
- There are plenty of breaks and time for networking
- We organise evening networking events in great locations
- Groups are limited to 12 people making it easier to ask questions and discuss things
- We've listened to delegate feedback and made important changes
- We give advice on where to go and what to see in your own time
- We encourage delegates to book an extra couple of days of sightseeing to create a truly memorable experience
- All delegates are invited to join the International Marketing School's alumni groups
- Our tutors are all active practitioners - nothing theoretical here